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right Whatchamacallit is a candy bar marketed in the United States by The Hershey Company. ==History== This candy bar was first introduced in 1978. The "Whatchamacallit" name was devised by Patricia Volk, the writer of ''STUFFED: Adventures of a Restaurant Family'' when she was the Associate Creative Director at Doyle Dane & Bernbach and was in charge of new brands on the Hershey account. From 1987 to 2008, ''Whatchamacallit'' has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating. In the late 1980s, a commercial was created in a new wave style referring to the bar in various ways to say "whatchamacallit", including names that had been made up, such as "wowzamadooala." Hershey's ''Whatchamacallit'' is found in recipes for various food items, including pies, cookies, cheesecakes, and cupcakes. The advertising for the Whatchamacallit peaked in the 1980s, after this period Hershey Company ran noticeably less advertisements on this product. However, despite the lack of attention the company gives it compared to other its products, the Whatchamacallit is still in production as of 2015.〔http://www.snackmemory.com/whatchamacallit/〕 In Canada, an identical candy bar is marketed by Hershey's as ''Special Crisp'', but does not have the wide distribution in Canada that the ''Whatchamacallit'' has in the United States. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Whatchamacallit (candy)」の詳細全文を読む スポンサード リンク
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